CTN participates in UNWTO round-table

on "Community Empowerment through Creative Industries and Tourism"

The director of the Creative Tourism Network, Caroline Couret was panelist in a round-table on “Community Empowerment through Creative Industries and Tourism”, organized by the UNWTO, within the last ITB-Berlin.

In this occasion, UNWTO Secretary-General, Taleb Rifai recalled that  “The growth rate of this sector requires us to look beyond its economic value and identify how to make it a force for positive transformation.

The creative tourism sector is one of those segments that enable the local communities and micro-entrepreneurs to launch their own projects and generate incomes from their creative skills.

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Creative Tourism Awards

... and the WINNERS are ...

Created by the Creative Tourism Network®, the Creative Tourism Awards aim to reward companies, projects and destinations worldwide that foster this new generation of tourism, characterized by the active participation of the tourists in artistic and creative activities.

Based on the criteria of quality, originality, innovation and sustainability, the prizes were awarded to:

•  Best Strategy  for Creative Tourism Development:

• Société Marocaine d’Ingénierie Touristique – SMIT – Moroccan Ministry of Tourism

• Best Creative Best Destination 2014: Crikvenica Tourist Board (Croatia)

• Best Creative Travel Agency 2014: Wild at Art (Scotland)

• Best Creative Residency 2014: Cerdeira Art & Craft (Portugal)

• Best Creative Experience 2014 (ex-aequo): 5 Bogota (Colombia)

• Best Creative Experience 2014 (ex-aequo): Istra Inspirit (Croatia)

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The ART&TUR Festival and CTN create the

"Creative Tourism Film Award"

 Created in 2008, the ART&TUR International Tourism Film Festival, celebrated in Porto, is already a worldwide reference. Throughout its eight editions, it has rewarded works of cinema and quality media that promotes tourism from all over the world within its many facets.

With its interest to innovate and reflect the cultural and social wealth of the tourism sector, in this 2015 edition, creation emerges, in collaboration with the Creative Tourism Network®, international reference body for this new sector, the first international award dedicated to Creative Tourism.  This new generation of tourism, which invites travelers to live artistic and creative experiences in your destination, will be released in the ART&TUR screens next October.

The period for submission is open until next June 30th.

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Creative Tourism in Japan

Japan Creative Tourism joined officially the Creative Tourism Network® within the last edition of ITB-Berlin. Unique experiences aimed to discover and explore another side of Japan through its people, arts, crafts and technology are being specially created by Airserve, the company originator of the program. 

Interested in learning traditional Wadaiko drum,  discover a farm daily-life, taking part in an authentic home cooking class or networking with  artists, designers and creators?  ... Stay tuned!

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Interview to Norbert Crozier,

Strategic Manager of Le Louvre-Lens

Le Louvre-Lens, situated in the North of France, is one of our Creative Friendly Destinations. It deals with a unique one, whose challenge was to gather locals and visitors around the opening of the prestigious institution Louvre Museum. Its Strategic Director, Norbert Crozier, achieved it, in less than two years, by creating a storytelling between the inhabitants and the tourists as well as involving them in the co-creation of cultural experiences. We met him in order to know further about his successful strategy.

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Master Art World Heritage & Cultural Projects for Devpt

University of Barcelona / Intl. Training Center, Torino / UNESCO

Such a pleasure to give a 6-hours seminars on Creative Tourism within the Master of Arts in World Heritage and Cultural Projects for Development. Congratulations to the Directors, the Team and the students for this high -profile course.

The Master in Heritage and Cultural Projects for Development is a program organized by the University of Barcelona, the University of Torino and the International Formation Center of the OIT, in collaboration with UNESCO’s Center of World Heritage; both organizations are part of the United Nations.

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New publication:

Creative Tourism as a new case study

for partnerships and collaborations.

We are very proud to present you "Collaboration in Businesses and Destinations - A Handbook", a new publication of Emerald (South Africa), edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis, in which the director of the Creative Tourism Network® dedicates an article on the different forms of collaboration and partnerships within the creative tourism sector, based on case studies of the network.

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Canadian Magazine recommends the CTN

to Tour Operators

Benoît Schmautz, journalist at the Pax Magazine (Logimonde), dedicated a report to the creative tourism as a new trend for the tour operators to include in their offers. As focused on Europe, the article recommends destinations like Biot (France), Namur( Belgium), Loulé (Portugal) or Ibiza, as well as the  members of the Creative Tourism Network® in general. Our pleasure to share it!

Read the article (p.9-10)


The Creative Tourism, among the

NEW TRENDS for 2015!

The Spanish Magazine Hosteltur includes the Creative Tourism as the key-tourist-trends for 2015, mentionning the Creative Tourism Network® as a referent for this new sector.

Let's read it!

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A Human Scale Tourism

In his report about Smart Tourism published in SC Actual Smart City, Miguel Angel Santos highlights the creative tourism as one of the tourism trend able to re-humanize the tourism sector as well as to offer a eco-system to smart destinations. 

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CREA, new partner of CTN

As the new technologies have to be tailored to support such a specific sector as the creative tourism is, we count on the partnership of CREA,  to find creative solutions to each situations.

Geolocalisations, augmented reality, apps, will complete our programs through consultancy services as well as the organization of seminars. Further details very soon!

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ART OF FOOD: Culture and Food Diversity

Call for Papers!

 We are delight to share this interesting call from our partner IGCAT.

The 2nd Art of Food: Culture and Food Diversity will take place  on 1-2 July 2015 in Barcelona. This edition will look at the challenges posed by widening market. Against a backdrop of free trade agreements currently under-way between the US and EU, IGCAT experts will explore new initiatives being developed to support culture and food diversity. Also on the agenda is the new subject of Gastrodiplomacy – ‘The act of winning hearts and minds through stomachs’ (Rockower, 2010). We will look at how national and local authorities are developing international relations through food and culture. Interested experts and colleagues are invited to send short papers (500-2,000 words) to info@igcat.org by 15 May 2015.


Call for papers

The Euro-Asia Tourism Studies Association (EATSA) Inaugural Conference is an international forum for researchers and industry experts to exchange information regarding advances in the state of the art and application of tourism, hospitality and leisure management in the region of Euro-Asia. The Creative Tourism is among the issues presented within the Conference. You are invited to submit a paper before March 31th! 

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Promotion in FITUR (Madrid) and ITB (Berlin)

We participated at FITUR (Madrid) and ITB-Berlin in order to promote our members’ offers. 

This is how we can observe the  growing interest of T.O. and medias for thisnew tourist trend.  On the other side, many Destinations Boards expressed their wish to join the Creative Tourism Network®.


Save the date!

Next IPAC International  Summer School :

"Tourism and Heritage" 

May 25 - 31, 2015

The next International Summer School of the IPAC - Institute of Cultural Heritage of the University of Laval (Quebec),  headed by Prof. Habib Saidi, will be hell in Valencia (Spain), next May 25-31, 2015. It is organized in  the collaboration with the Institute of Cultural Heritage of the University of Valencia.

We highly recommend you this seminar that will focus this year on the agrarian heritage and its tourist variations as agrotourism, ecotourism, green tourism, rural tourism and culinary tourism.

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 Interview with:

Luiz Fernando Schreiner Moraes,

Secretary of Tourism for Porto Alegre

Founder of Porto Alegre Creative Tourism

“We are generating income in new sectors of the city’s economy that isn’t directly involved with the Tourism cycle.

 The exemple of Porto Alegre Creative Tourism is a success story we love to explain. In only five months the Secretary of Tourism created an innovative tourist program based on traditions and creativity. The Ist. Brazilian Conference on Creative Tourism, held in the capital of Rio Grande do Sul in October 2013, inaugurated this pioneering initiative and its adhesion to the Creative Tourism Network®.  Celebrating the first anniversary of this project, we met his founder, Luiz Fernando Schreiner Moraes, Secretary of Tourism for Porto Alegre, who offers us a balance of the first intense months.

Read the interview [+

Also available in Portuguese, Spanish and French.


Lectures, courses and seminars on Creative Tourism

We know that many of you are seeking to launch a business or a project related to creative tourism and would like to have some support for this.

Whether you are private companies, public bodies or universities.

We can offer you consultancy services tailored to your needs, as well as a wide range of lectures, seminars, workshops, and training sessions.

The Creative Tourism Network® has a panel of experts in creative tourism, cultural tourism, creative industries, culinary tourism, sustainable tourism, etc. headed by Professor Greg Richards, co-founder of the creative tourism concept .

Please don’t hesitate to contact us about your project and we will give you customized solutions.


Creative tourism or the future of cultural tourism

Creative tourism or the future of cultural tourism

Article published by ACCOR.  

French version available here.

Travel trends' What if travel was also a great opportunity to develop your creative potential? This month, our "Travel Trends" column takes a look at creative tourism, a concept that is attracting a growing number of enthusiasts...  Read more.


Why being member of the Creative Tourism Network®?

For many - and good - reasons, among them:

• To launch or foster your creative tourism program thanks to the assessment, communication and press services of the Network.

• To belong to a Network whose common denominator is the excellence to promote a new kind of tourism based on quality and authenticity...

We have created new membership categories to fit your needs. Please, find further details here, or feel free to contact us: