The International Conference on Culinary and Creative Tourism, which took place on November 28, 2023, in Tunis, has been the consecration of numerous individual and collective projects which, over the last few months, have strengthened Tunisia’s positioning as one of the world’s leading destinations for sustainable tourism.
This event was part of the project Culinary Road of Tunisia (*) project, whose aim is to convert Tunisia’s rich culinary heritage into an experiential tourism offering that will appeal to new travelers in search of authenticity.
An approach to circular economy supported by the United Nations Agenda 2030, and welcomed by Ms Sandra Carvao, Director of Tourism Market Intelligence and Competitiveness at the World Tourism Organization, who underlined “the relevance of this project to create a value chain that involves tourists and local communities as well as national and international institutions.”
Indeed, this high-level meeting not only brought together renowned international experts but was above all designed to reflect the ecosystem of this virtuous tourism, by inviting all the stakeholders ( farmers, B&B owners, associations, etc.) – who are THE protagonists of the Culinary Route.
This one-year project was led by the Creative Tourism Network – from the training of the local communities to the co-creation, marketing, and promotion of creative tourism experiences, as well as networking with players in national and European markets. For Caroline Couret, director of the Creative Tourism Network, “this project represents a paradigm for sustainable tourism because it has enabled us to achieve almost all of the Sustainable Development Goals in just a few months, and while designing creative experiences. attractive”!
By the way, Minister of Tourism, Mr. Mohamed Moez Belhassine delivered the CreativeFriendlyDestinations labels awarded by the Creative Tourism Network® to five Tunisian destinations, for their efforts to develop creative tourism: Djerba, Tozeur, Dahar, Sfax-Kerkennah, and Nabeul.
It was also the occasion for the presentation of 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗔𝘄𝗮𝗿𝗱𝘀 in its 11th edition in honor of Tunisia, to the 6 winners:
- Taïba, Dar Zriba, Ben Ismail Family Reserve, Dar El Ain, La Casa del Formaggio.
The Conference was also the opportunity for journalists and tour operators who had participated in the exclusive press and fam- trips of the Culinary Route, to give their feedback as a teaser of many reports to come, in prestigious channels and magazines.
This is a meaningful and holistic project that reflects the Creative Tourism Network’s DNA!
(*) The Culinary Road of Tunisia is part of the Promotion of Sustainable Tourism project, implemented by the Ministry of Tourism with the support of GIZ and financed jointly by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union as part of its “Tounes Wijhetouna” program.