The winners of the 11th Creative Tourism Awards have just been revealed. The quantity, diversity, and high quality of the applications testify to the vitality of creative tourism around the world and the profound changes taking place in the travel industry.
Created by the Creative Tourism Network® in 2014, these prestigious awards aim to reward companies, projects, and destinations that promote creative tourism in all its forms and convey its regenerative values for local communities.
This year, the Creative Tourism Awards jury, made up of international experts in tourism marketing and the creative economy, had the difficult task of selecting the winners from among 192 candidates from 25 countries. This enthusiasm demonstrates the growth of creative tourism in recent years, embodying a virtuous tourism model that is adaptable to a wide range of contexts, stakeholders, and territories.
Among the selection criteria for this 11th edition are the originality in the design of the proposed experiences, the commitment to create an ecosystem in a local landscape, and the consideration of sustainability principles. Whether it’s a village of a hundred inhabitants or a megalopolis, an ecolodge or a 5-star hotel, a tour operator or a travel advisor, as well as endless kinds of experiences and strategies, the Creative Tourism Awards focus on authenticity, value creation, and the interest of promoters in involving locals and tourists in the co-creation of their experiences.
“This success of participation and the diversity of projects and their geographical areas, testify to the liveliness and relevance of this tourism, which proposes a sustainable model, adaptable to any type of territory. Moreover, the fact that the winners could be on consolidated projects or small-scale ones reflects that creativity can be everyone’s prerogative” declared Caroline Couret, Director of the Creative Tourism Network®.
In addition to the recognition conferred by these awards, the winners will benefit from the international promotion orchestrated by the Creative Tourism Network®, as well as from collaborations and strategic synergies with other members of the network and partner organizations.
Internationally recognized for its commitment to more virtuous and innovative tourism, the Creative Tourism Network® brings together destinations with very different profiles, located all around the world, which are developing the creative tourism segment to satisfy new travel demands, and thus create a sustainable value chain on their territories.
WINNERS OF THE 11TH CREATIVE TOURISM AWARDS
Best Creative Destination:
Salvador de Bahia (Brazil)
Best Creative Strategy for Creative Tourism Development:
Cannes Visitors Bureau and Tourist Office (France)
Best Creative Strategy for Creative Tourism Development in Rural Areas
Les Escapades – Destination L’Islet (Quebec – Canada)
Best Creative Tour Operator / Travel Agency:
Focus on Women (Spain)
Best Creative Experience
PlaçAlgher (Alghero, Italy)
Best Creative Experience (ex-aequo)
Casa Agave (Quito – Ecuador)
Best Creative Lodging – Honorary Award
La Cité des Électriciens – (ALL Autour du Louvre Lens – France)