Creative Tourism in Cape Town

The Creative Tourism Network® will be presented at the City of Cape Town’s annual Arts and Culture ‘Indaba’ taking place 10 – 11 June 2015. The conference, takes ‘cultural promotion’ as its central theme.

Drawing on research commissioned in 2014, the Indaba will present a series of talks and discussions aimed towards developing a strategy for the promotion of Cape Town as a city recognised for its cultural vibrancy, its multiple cultural narratives and its’ strong creative and heritage product offerings. The Indaba aims to unpack the various understandings and expressions of the notion of ‘cultural promotion’ in the context of developing a cultural city.


See Portugal - 2nd Internal Tourism Forum

Aveiro, June 25th - 26th

The CTN®'s director, Caroline Couret,  will have the honor to participate at "See Portugal - 2nd International Tourism Forum" held in Aveiro on June 25th-26th, and organized by Turismo do Centro (the regional board of Center of Portugal), under the high patronage of His Excellency, the President of the Republic of Portugal.

In this Forum, that will gather some of the most influent people associated to Tourism in Portugal, including the Prime Minister, the Secretary of State of Tourism and the President of Tourism of Portugal, will be discussed all relevant matters regarding national demand, such as marketing, financing, organization and above all products and destinations.


International Summer School of

the Institute of Cultural Heritage (IPAC, Québec)

in Valencia (Spain), May 25th-31st

The Creative Tourism Network® will participate at the International Summer School of the IPAC - Institute of Cultural Heritage of the University of Laval (Quebec), headed by the Professor Habib Saidi, that will take place in Valencia (Spain), next May 25-31. 

We highly recommend you this seminar that will focus this year on the agrarian heritage and its tourist variations as agrotourism, ecotourism, green tourism, rural tourism and culinary tourism.

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CTN participates in UNWTO round-table

on "Community Empowerment through Creative Industries and Tourism"

The director of the Creative Tourism Network was panelist in an UNWTO round-table on “Community Empowerment through Creative Industries and Tourism”.

In this occasion, UNWTO Secretary-General, Taleb Rifai recalled that  “The growth rate of this sector requires us to look beyond its economic value and identify how to make it a force for positive transformation.

The creative tourism sector is one of those segments that enable the local communities and micro-entrepreneurs to launch their own projects and generate incomes from their creative skills.

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The CTN took part in OH.LA.L.A!,

professional meeting in Nantes (France)

The CTN was invited by the Tourist Direction of Loire-Atlantique (France), to give a workshop about the creative tourism within the OH.LA.L.A, professional meeting, held in Nantes last March 19th.

In this occasion, hundreds of professionals and local agents took part in sessions aimed to provide information and tools in order to “Enhance the efficiency and visibility of their tourist offer.”

Congratulations to the organizers for this relevant and fruitful event as well as to the practitionners for their interesting initiatives.


Collaboration with Luxe Beat Magazine

The CTN is very proud to announce its collaboration with the prestigious U.S. Luxe Beat Magazine, such a reference within the luxury and travel industry.

With contents provided by a consortium of the most esteemed and talented writers, Luxe Beat Magazine will regularly focus on the creative tourism destinations of the CTN's and highlight the exclusiveness of this experiential tourism worldwide.


Turismo & Attualità Magazine (Italy)

dedicates an in-depth report to the creative tourism

The Italian magazine Turismo&Attualità has dedicated a depth article to the creative tourism as a new tourist trend, illustrating it with exemples from the CTN's members.

We would like to congratulate them and to thank them for this very exhaustive report.

Read the article (p. 52-54)


It’s an honour and a pleasure for us to collaborate once again with the ICOHT, and we highly recommend it!

This annual event attended by presenters from over 30 countries, is a premier international forum for the presentation of new advances and research results in the fields of hospitality and tourism management. The conference will bring together tourism and hospitality industry leaders, educators, researchers and scholars in the domain of interest from around the world.

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Created by the Creative Tourism Network®, the Creative Tourism Awards aim to reward companies, projects and destinations worldwide that foster this new generation of tourism, characterized by the active participation of the tourists in artistic and creative activities.

Based on the criteria of quality, originality, innovation and sustainability, the prizes were awarded to:

•  Best Strategy  for Creative Tourism Development:

• Société Marocaine d’Ingénierie Touristique – SMIT – Moroccan Ministry of Tourism

• Best Creative Best Destination 2014: Crikvenica Tourist Board (Croatia)

• Best Creative Travel Agency 2014: Wild at Art (Scotland)

• Best Creative Residency 2014: Cerdeira Art & Craft (Portugal)

• Best Creative Experience 2014 (ex-aequo): 5 Bogota (Colombia)

• Best Creative Experience 2014 (ex-aequo): Istra Inspirit (Croatia)

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The ART&TUR Festival and CTN create the

"Creative Tourism Film Award"

 Created in 2008, the ART&TUR International Tourism Film Festival, celebrated in Porto, is already a worldwide reference. Throughout its eight editions, it has rewarded works of cinema and quality media that promotes tourism from all over the world within its many facets.

With its interest to innovate and reflect the cultural and social wealth of the tourism sector, in this 2015 edition, creation emerges, in collaboration with the Creative Tourism Network®, international reference body for this new sector, the first international award dedicated to Creative Tourism.  This new generation of tourism, which invites travelers to live artistic and creative experiences in your destination, will be released in the ART&TUR screens next October.

The period for submission is open until next June 30th.

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Interview to Norbert Crozier,

Strategic Manager of Le Louvre-Lens

Le Louvre-Lens, situated in the North of France, is one of our Creative Friendly Destinations. It deals with a unique one, whose challenge was to gather locals and visitors around the opening of the prestigious institution Louvre Museum. Its Strategic Director, Norbert Crozier, achieved it, in less than two years, by creating a storytelling between the inhabitants and the tourists as well as involving them in the co-creation of cultural experiences. We met him in order to know further about his successful strategy.

Read more


New publication:

Creative Tourism as a new case study

for partnerships and collaborations.

We are very proud to present you "Collaboration in Businesses and Destinations - A Handbook", a new publication of Emerald (South Africa), edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis, in which the director of the Creative Tourism Network® dedicates an article on the different forms of collaboration and partnerships within the creative tourism sector, based on case studies of the network.

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Canadian Magazine recommends the CTN

to Tour Operators

Benoît Schmautz, journalist at the Pax Magazine (Logimonde), dedicated a report to the creative tourism as a new trend for the tour operators to include in their offers. As focused on Europe, the article recommends destinations like Biot (France), Namur( Belgium), Loulé (Portugal) or Ibiza, as well as the  members of the Creative Tourism Network® in general. Our pleasure to share it!



The Creative Tourism, among the

NEW TRENDS for 2015!

The Spanish Magazine Hosteltur includes the Creative Tourism as the key-tourist-trends for 2015, mentionning the Creative Tourism Network® as a referent for this new sector.

Let's read it!

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A Human Scale Tourism

In his report about Smart Tourism published in SC Actual Smart City, Miguel Angel Santos highlights the creative tourism as one of the tourism trend able to re-humanize the tourism sector as well as to offer a eco-system to smart destinations. 

Read more 


EATSA Inaugural Conference

Taiwan, June 2015

The Euro-Asia Tourism Studies Association (EATSA) Inaugural Conference is an international forum for researchers and industry experts to exchange information regarding advances in the state of the art and application of tourism, hospitality and leisure management in the region of Euro-Asia. The Creative Tourism is among the issues presented within the Conference. 

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 Interview with:

Luiz Fernando Schreiner Moraes,

Secretary of Tourism for Porto Alegre

Founder of Porto Alegre Creative Tourism

“We are generating income in new sectors of the city’s economy that isn’t directly involved with the Tourism cycle.

 The exemple of Porto Alegre Creative Tourism is a success story we love to explain. In only five months the Secretary of Tourism created an innovative tourist program based on traditions and creativity. The Ist. Brazilian Conference on Creative Tourism, held in the capital of Rio Grande do Sul in October 2013, inaugurated this pioneering initiative and its adhesion to the Creative Tourism Network®.  Celebrating the first anniversary of this project, we met his founder, Luiz Fernando Schreiner Moraes, Secretary of Tourism for Porto Alegre, who offers us a balance of the first intense months.

Read the interview [+

Also available in Portuguese, Spanish and French.


Lectures, courses and seminars on Creative Tourism

We know that many of you are seeking to launch a business or a project related to creative tourism and would like to have some support for this.

Whether you are private companies, public bodies or universities.

We can offer you consultancy services tailored to your needs, as well as a wide range of lectures, seminars, workshops, and training sessions.

The Creative Tourism Network® has a panel of experts in creative tourism, cultural tourism, creative industries, culinary tourism, sustainable tourism, etc. headed by Professor Greg Richards, co-founder of the creative tourism concept .

Please don’t hesitate to contact us about your project and we will give you customized solutions.


Creative tourism or the future of cultural tourism

Creative tourism or the future of cultural tourism

Article published by ACCOR.  

French version available here.

Travel trends' What if travel was also a great opportunity to develop your creative potential? This month, our "Travel Trends" column takes a look at creative tourism, a concept that is attracting a growing number of enthusiasts...  Read more.


Why being member of the Creative Tourism Network®?

For many - and good - reasons, among them:

• To launch or foster your creative tourism program thanks to the assessment, communication and press services of the Network.

• To belong to a Network whose common denominator is the excellence to promote a new kind of tourism based on quality and authenticity...

We have created new membership categories to fit your needs. Please, find further details here, or feel free to contact us: