After Germany and Italy, it’s TUNISIA’s turn to be honored at the 11th edition of the Creative Tourism Awards, the call for entries for which has just been launched by the Creative Tourism Network®.
For more than 10 years, these awards have been recognizing companies, projects and destinations around the world that rely on creative tourism to meet the growing demand from travelers wishing to discover local cultures in an authentic way, while creating a value chain for the territory.
Whether it’s a village of just a hundred inhabitants or a megalopolis, an ecolodge or a 5-star hotel, the Creative Tourism Awards focus on authenticity, value creation and promoters’ interest in involving locals and tourists in the co-creation of their experiences.
A true benchmark in the sustainable tourism sector, previous winners include the cities of Boston (USA) and Kingston (Jamaica), the Indonesian Ministry of Tourism and the Municipality of Medellín (Colombia).
Tunisia’s special invitation to take part in this latest edition of the awards is no coincidence. The Mediterranean destination, long synonymous with seaside tourism, is back in the spotlight, as it embarks on a sustainable tourism strategy aimed at diversifying its existing offering through the enhancement of its natural, cultural and intangible heritage.
Tunisia is reinventing itself, focusing in particular on its gastronomy and traditional know-how, with the aim of putting people and sharing back at the center.
Tunisia’s Culinary Journey is one of these thematic axes, the fruit of collaboration between various national and international institutions*, which aims to convert Tunisia’s culinary heritage into creative experiences that can attract different tourist profiles, all year round and throughout the country. Six flagship products have been chosen, showcasing six major regions: Cheese from the North-West, Harissa from Cap Bon, Olive Oil from the Centre and Dahar, Wine from the North, Dates from the South-West and Octopus from Kerkennah.
More than 150 local entrepreneurs – from all sectors: farmers, craftsmen, guest houses, restaurateurs, associations, travel agencies, etc. – have already expressed an interest in becoming ambassadors for the Culinary Journey and are working to optimise their experiences, demonstrating Tunisia’s potential to position itself as a benchmark destination for culinary and creative tourism.
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Pêche traditionnelle à la charfiya – Kerkennah -
Atelier culinaire autour des dattes d’Awatef Saad – Tozeur -
Route Culinaire de Tunisie visites techniques -
Atelier fabrication du Pain de l’amour chez Tata Hania – Tozeur -
Formation du Creative Tourism Network® – Ecole hôtelière de Tozeur -
Réunion avec l’association pour la protection des Ksours et la conservation du patrimoine de Beni Khedache -
Zaghouan – Route Culinaire de Tunisie -
Tunis – Route Culinaire de Tunisie -
Tunisie Culinaire & Créative -
Douar Laroussi – Route Culinaire de Tunisie
More information about the Creative Tourism Awards : Creative Tourism Awards (creativetourismnetwork.org)
- (*) About Tunisia’s Culinary Journey
This project has been developed as part of the “Promotion of Sustainable Tourism” programme implemented by the Ministry of Tourism with the support of GIZ and jointly funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union as part of its “Tounes Wijhetouna” programme.
By focusing on creative, themed tourism, Tunisia is now becoming THE Mediterranean destination capable of attracting new generations of travellers in search of authenticity and human values.
- About the Creative Tourism Network®, the international network responsible for implementing the “Tunisia Culinary & Creative” section of The Culinary Route.
The Creative Tourism Network® is the official organisation for the development of creative tourism worldwide. Its main mission is to support destinations of all types, from the identification of their intangible resources and their cultural DNA, to their international positioning under the Creative Friendly Destination label, including the training of local stakeholders from different sectors, in line with the Sustainable Development Goals of the Agenda 2030.
The Creative Tourism Network® works with UNESCO, the World Tourism Organisation and government ministries around the world.
