Code of Ethics & Best Practices

The creative tourism offers a great potential to create a value chain for the territories, as far as its Code of Ethics and Best Practices are respected.
That’s why the Creative Tourism Network® works hand-in-hand with researchers, practitioners and decision-makers, in order to define the principles that enable not only to advocate from any negative externality due to the tourism activity, but that allow, on the opposite, create an eco-system and a virtuous circle for the local and global environment.

This work-in-progress is a collaborative one, for which we invite you to submit your own principles and Best Practices on Creative Tourism.

The charter will be regularly updated and published in this page.

We also invite you to apply for the Creative Tourism Awards, that reward every year the projects that demonstrates a good application of such principles.


2010 - I International Conference on Creative Tourism - Barcelona-2INTERNATIONAL CONFERENCE ON CREATIVE TOURISM, BARCELONA, DEC. 2010

The redaction of the “Best Practices of Creative Tourism” started within the International Conference of Creative Tourism, held in Barcelona in December 9th-10th of 2010.
It deals with a work-in-progress in which you can take part by sending your proposals to:


Experts from many countries took part in this meeting held in Barcelona in June 13-14th of 2013, organized by ATLAS with the Creative Tourism Network® and headed by the Professor Greg Richards.
Cases of creative tourism from Catalonia, The Netherlands, Hungary, Portugal, Italy, UK, Denmark, Brazil, the USA and Thailand were discussed during this fruitful sessions in which the experts also worked on the “Best Practices of Creative Tourism“.


The Creative Tourism Network®, was awarded “BEST INITIATIVE OF RESPONSIBLE TOURISM 2013” FOR ITS CODE OF ETHICS OF THE CREATIVE TOURISM SECTOR from the 7th International Conference on Responsible Tourism.


  • “Creative tourism does not conform to a single model or perspective, but is rather open and flexible in its adaptation to local contexts”. (Richards and Marques, 2012)
  • “One important aspect is the focus on the process and the contexts more than on the final product, participation, involvement and engagement both from tourists and service providers are features of the co-creation process (Prahalad and Ramaswamy, 2004) where meaningful experiences are constructed. The local community is vital in this process.” (Richards and Marques, 2012)
  • “Without the involvement and participation of the local community, creative tourism would not be difficult, if not impossible, since it emerges in the intermingled spaces of the encounter between tourists and locals.” (Richards and Marques, 2012)
  • “Creative Tourism is a form of networked tourism, which depends on the ability of producers and consumers to relate each other and to generate value from their encounters.” (Richards and Marques, 2012)