The Creative Tourism Network® is proud to present the Tunisian Culinary Route (La Route Culinaire de Tunisie) project, implemented by its team of experts to provide Tunisia with a creative culinary tourism offer, while creating a value chain for the region.
A project adaptable to all types of destinations. (More information)
This Wednesday, September 27, the official launch of the digital platform of the Tunisian Culinary Route took place, as part of the actions promoted by the World Tourism Organization (UNWTO).
We could not imagine a more emblematic date for this inauguration than World Tourism Day, which is moreover dedicated this year to “green tourism”, defined by the UNWTO as: “tourism that can (…) offer opportunities to the population and improve resilience, to accelerate climate action and progress towards greater sustainability for the planet, or to ensure shared prosperity based on innovation and entrepreneurship.”
They are precisely these virtues that characterize the Tunisian Culinary Route, a project which aims to highlight the richness of Tunisian culinary heritage through experiences co-created by local actors from various sectors: civil society, agriculture, crafts, restaurants, creative industries and tourism.
Travelers in search of authenticity will be able to learn how to prepare harissa in Cap Bon, make their own cheeses in the North-West, participate in oenological activities in the North, and discover the nutritional and cosmetic virtues of olive oil in the Center and Dahar, learn the ancestral techniques of octopus fishing in the Kerkennah Islands, or even highlight their agility by participating in the pollination of dates, at the top of a palm tree, in the South West.
As in any tasty recipe, the Route also incorporates other emblematic products of Tunisian and Mediterranean cuisine in general!
The platform inaugurated today is, however, only the visible part of a process which, thanks to an inclusive vision of tourism, support for local stakeholders in the form of training, personalized support, and international promotion of incubated projects, promotes creation of a value chain across all territories, while positioning Tunisia as a green and sustainable tourism destination.
Thus, the Culinary Route now represents a model of virtuous tourism, satisfying a large number of Sustainable Development Goals of the United Nations 2030 Agenda, particularly in terms of respect for natural, economic and social ecosystems, by making culinary knowledge new drivers of attractiveness.
In fact, the next few weeks will be dedicated to promoting the platform and experiences within the framework of international events such as the Top Resa B2B show in Paris, the Gastronomic Tourism Forum of the World Tourism Organization, in San Sebastian (Spain), or the World Travel Market in London, among other actions and campaigns.
The Tunisian Culinary Route is supported by the “Promotion of Sustainable Tourism” project implemented by the Ministry of Tourism with the support of GIZ and jointly financed by the German Federal Ministry for Economic Cooperation and Development (BMZ) and by the European Union as part of its “Tounes Wijhetouna” program. It is implemented by the Creative Tourism Network®.