Creativity is part of Essaouira’s DNA!
The city of creativity and tolerance has continuously received, throughout its history, as many distinctions as travelers in search of inspiration and human values.
The Trophy for the Best Creative Hotel has just been awarded to Salut Maroc Boutique hotel! whose design, combining artisanal traditions and contemporary design, offers a unique setting for cultural encounters between locals and international visitors.
Created by the Creative Tourism Network®, these prestigious trophies aim to reward companies, projects and destinations around the world that bet on creative tourism to develop quality and sustainable tourism.
The international jury of the Creative Tourism Awards, made up of experts in tourism marketing and the creative economy, selected the winners from a total of 206 applicants, from 26 countries. The main criteria were the use of creativity to design unique experiences and strategies and to create an ecosystem in a local landscape.
For Caroline Couret, director of the Creative Tourism Network®, “this high level of participation demonstrates how creative tourism has developed in recent years, becoming a model of virtuous tourism, adaptable to the most diverse contexts, professions and landscapes. Creative tourism was even one of the few tourist segments compatible with the restrictions of the pandemic”.
Concerning Essaouira, Caroline Couret never ceases to highlight the richness and exceptionality of its culture, as well as to congratulate the strategies and actions implemented by the Provincial Delegation of Tourism of Essaouira, the consortium of the Creative City of UNESCO, as well as the essential role of organizations such as the Essaouira Mogador Association, to name but a few.
Essaouira is undoubtedly a leader in the creative reactivation of tourism!