The winners of the Creative Tourism Awards 2023 were unveiled on Friday 17 March at the Paris World Tourism Fair, the must-attend event for professionals and enthusiasts. This rich list of winners testifies to the vitality of creative tourism around the world and to the profound changes taking place in the travel industry.
Created by the Creative Tourism Network® in 2014, these prestigious awards aim to reward companies, projects and destinations that promote creative tourism in all its forms and convey its regenerative values for local communities.
This year, the Creative Tourism Awards jury, made up of international experts in tourism marketing and the creative economy, had the difficult task of selecting the winners from among 152 candidates from 28 countries – an unprecedented level of participation in these awards. This enthusiasm demonstrates the growth of creative tourism in recent years, embodying a virtuous tourism model that is adaptable to a wide range of contexts, actors and territories.
Among the selection criteria for this 9th edition are the originality in the design of the proposed experiences, the commitment to create an ecosystem in a local landscape and the consideration of sustainability principles. Whether it’s a village of a hundred inhabitants or a megalopolis, an ecolodge or a 5-star hotel, the Creative Tourism Awards focus on authenticity, value creation, and the interest of promoters in involving locals and tourists in the co-creation of their experiences.
For Caroline Couret, Director of the Creative Tourism Network®, “this success of participation and the diversity of projects and their geographical areas, testify to the liveliness and relevance of this tourism, which proposes a sustainable model, adaptable to any type of territory”.
In addition to the recognition conferred by these awards, the winners will benefit from the international promotion orchestrated by the Creative Tourism Network®, as well as from collaborations and strategic synergies with other members of the network and partner organizations.
Internationally recognized for its commitment to a more virtuous and innovative tourism, the Creative Tourism Network® brings together destinations with very different profiles, located all around the world, which are developing on the creative tourism segment to satisfy new travel demands, and thus create a sustainable value chain on their territories.
WINNERS OF THE CREATIVE TOURISM AWARDS 2023
Best Creative Destination
Best Strategy for Creative Tourism Development
Fédération des Offices de Tourisme de Bretagne, France
Best Creative Experience
Magdalen Islands, Canada
Best Creative Lodging
Magdalen Islands, Canada
Best Creative Travel Agency
Special Mention of the Jury