UNWTO, Government of Jamaica, World Bank Group & Inter-American Development Bank Global Conference: The creative tourism as a tool for jobs and inclusive growth

The Creative Tourism Network® had the honor to intervene within the Global Conference on Jobs & Inclusive Growth: Partnerships for Sustainable Tourism, held in Montego Bay (Jamaica) on November 27-29th and organized by the UNWTO, the Ministry of Tourism of Jamaica, the World Bank Group, the Inter-American Development Bank, in collaboration with the WTTC, the Caribbean Tourism Organization, Chemonics and the Georges Washington University.

This high-level event gathered 1.500 attendees from all over the world with the aim to set a new collaborative framework for tourism moving towards the 2030 Agenda for Sustainable Development.

Through cases of its members’ best practices the director of the Creative Tourism Network® demonstrated how the creative tourism can be a lever for the territorial development of any kind of destination. Indeed, by involving local stakeholders from all the sectors  – be they artists, artisans, citizenry associations, etc. –   and training them to  design experiences that fit to this new demand, the creative tourism generates new opportunities to create a value chain that produces positive impacts on communities’ empowerment, jobs creation and inclusive growth, social cohesion, intangible heritage recovery and promotion, among others.

A demonstration that convinced the international financial organizations whose aim is to support these communities-based tourism projects all over the world, which should lead to further partnerships.