On this 27th of January, the capital of Cyprus joined officially the World Creative Tourism Network® (CTN).
The President of the Nicosia Tourism Board, Mr. Theodoros Kringou, received the certification CreativeFriendlyDestination, from the director of CTN, Caroline Couret.
This certification recognizes destinations worldwide, that bet on creativity to fit the new generations of travelers’ demand, as well as to create a virtuous ecosystem that benefits the local economy and society.
Nicosia already owned all the assets to offer the most authentic and creative experiences to the creative tourists: a rich historical heritage, centuries of know-how and traditions, creative hubs, and friendly people, to mention just a few.
But a successful creative tourism development also relies on creative and cross-sectoral management of the tourism sector which demonstrates how today’s tourist industry fosters inclusiveness, by co-creating with artists, craftsmen, cultural and creative industries, SMEs, universities, and academic researchers, among others.
These are precisely the values the Expert Committee of the Creative Tourism Network® highlighted from the project submitted by the Nicosia Tourism Board.
The quality of this project relies not only on the originality and diversity of the creative tourism experiences designed in Nicosia but also on its innovative and sustainable tourism model which guarantees a short-term reactivation by attracting new tourist segments through the co-creation between tourism and cultural and creative industries (CCI).
Synergies between the historical heritage from the Bronze Age, to the contemporary creation, passing through traditional handicrafts, reflect Nicosia’s DNA and convert it into a unique tourist offer able to attract the most demanding overseas travelers as well as the inhabitants themselves, enjoying staycation, while rediscovering their own culture.
In this sense, Mr. Theodoros Kringou presented key initiatives of the Nicosia Tourism Board aiming to boost and strengthen the local creative sector. One of them, “Ngage Culture & Creativity” is a sub-brand that has been developed to highlight the cultural and creative assets of Nicosia such as creative enterprises, museums, galleries, artist-run spaces etc., and at the same time to brand the city as a cultural and creative destination. But we could mention other international programs, like the “Capital’s Creative Business Quarter” by which many abandoned venues are been restored to be given to artists and creative entities, as well as other international projects in which Nicosia is involved.
In terms of creative tourism experiences, the Nicosia Tourist Board is also developing a platform particularly focused on the promotion of workshops offered in Nicosia.
Such initiatives make Nicosia not only an attractive destination for the “new tourism”, but also a pioneering destination-maker, whose value is recognized by the members of the Creative Tourism Network®.
These fruitful collaborations will turn Nicosia into a new leader, bringing added value, both to the Mediterranean tourism market, as well as to the creative tourism expertise worldwide! “, Couret said.