What better place than Malta to meet after two years of a pandemic! …
In the heart of the Mediterranean… where the spirit of travel was born millennia ago.
The Mediterranean Tourism Forum has demonstrated that it is possible to be innovative by cultivating our roots.
By recreating the links between the thousands of international professionals gathered in Malta, from June 13 to 15, this event, organized by the MediterraneanTourismFoundation
, under the high patronage of the President of Malta, H.E. George Vella, fostered innovative ideas, aimed at rethinking tourism, “out of the box”.
As mentioned by the Minister of Tourism, Hon. Clayton Bartolo, “Malta owns all the assets to face and lead these new paradigm shifts and create synergies with other destinations.
Creative tourism was one of the proposals to illustrate this year’s theme: MEDITERRANEAN BRAIN – Business Research And Innovation Network.
As highlighted by the director of the CreativeTourismNetwork®, Caroline Couret, “creative tourism offers a holistic solution to turn our current concerns into opportunities that generate a virtuous tourism ecosystem: a return to human values and authenticity through creative experiences allowing both to recover intangible heritage, traditions, know-how, and of course, to empower local populations, beyond the strict tourist industry. A sustainable model which particularly fits with the Mediterranean DNA and enables “mature” destinations to reinvent themselves by making their indigenous culture a differentiating element, but also by networking instead of competing.
According to the CreativeTourismNetwork – which gathers labeled “CreativeFriendlyDestinations” such as Nicosia, Barcelona, Essaouira, Loulé or Barcelos, Perpignan or Biot, among the closest to the Mediterranean basin – Malta, and Bodrum – which will host the next Mediterranean Tourism Forum – are paradigms for this new tourism!
But creative tourism was just one among hundreds of topics discussed within this impressive event, which also combined performing arts, and was brilliantly orchestrated by top-professionals Nikoletta Kritikou, Euronews journalist, and Rajan Datar, BBC travel reporter!
Congratulations and thanks go to the all MediterraneanTourismFoundation team, creatively leaded by Andrew Agius Muscat, Secretary-General of. Mediterranean Tourism Foundation … who not only overcame the professional expectations but also shared the Mediterranean soul and friendliness with each of the thousands of participants!
Look forward to sharing the Mediterranean’s soul again!