Conference Creating & Managing Experiences in Cultural Tourism – Šibenik, Croatia

The Creative Tourism Network® had the honour and the pleasure to participate at the Conference on Creating & Managing Experiences in Cultural Tourism, held last June 21st-24th in Šibenik, Croatia.

The conference, organized by the International Children’s Festival of Šibenik and the Institute for Development and International Relations (IRMO), Zagreb, provided theoretical and practical backgrounds on experience economy applied in tourism.

The international panel presented projects and studies related to the cultural heritage, the creative industries and the relevance of emotional branding as attractions for the cultural tourism markets, which confirmed the successful and sustainable conciliation of culture and tourism industry.