The conference organized by the Creative Tourism Network® within the World Travel Market gathered hundreds of professionals interested in this new tourist trend. They could learn further through the lecture given by Caroline Couret, director of CTN, as well as from the presentations of three representatives of destinations members of the network: Mr. Vincent Torres Guash, President of Consell Insular d’Eivissa (Ibiza Island Council), Mr. Alberto Peruzzini, Director of Toscana Promozione Turistica, and Mrs. Carita Santos, Responsible of Loulé Criativo (Portugal). 

The speakers all insisted in the fact that the creative tourism not only offers new opportunities in terms of demand, but represent also a tool of governance for the destinations and the territorial development in general.

Within the conference and in addition to it, the CTN also promoted all the destinations of the network that are offering creative experiences to the travelers worldwide.

The Creative Tourism Awards 2016 were also revealed within this edition of the WTM. They go to:

Best Strategy for Creative Tourism Development: Visit Estonia

Best Creative Destination : Pafos Region Cyprus

Best Creative Travel Agency : Human Connections (Mexico)

Best Creative Residency : La Tavola Marche (Italy)

Best Creative Experiences: The Place (Cyprus)

Further details coming soon!

Session on creative tourism on November 8th,

creative tourism network - WTM







8 Nov 2016, 10:15 – 11:15      

Platinum Suite 3

Language: English

That the creative tourism represents the new paradigm of the tourist sector means  new opportunities but also new challenges for stakeholders willing to join this  emergent market.

Conceptualized in the early 2000’s by the professors Greg Richards and Crispin Raymond, this tourist concept had a sprawling and fast growing evolution, until converting itself into a new way of travelling. This session will offer the opportunity to make an update of this evolutive market, aimed to entrepreneurs, destinations marketers and public policy makers from all over the world.


Introduction: Caroline Couret, Director of the Creative Tourism Network®

Mr./D. Vicente Torres Guasch, President of Consell Insular d’Eivissa – Ibiza Island Council.

Mr. Alberto Peruzzini, Director of Toscana Promozione Turistica

Ms. Carita Santos, Director of Loulé Criativo