Rapa Nui, also known as Easter Island, is far more than a tourist destination—it is a true cultural and natural treasure, recognized as a UNESCO World Heritage Site. Its iconic moai statues, ancestral language, volcanic landscapes, and rich cultural identity make this island one of a kind. But what truly sets Rapa Nui apart is its steadfast commitment to a sustainable tourism model, focused on heritage preservation and active community engagement.
In this context, the tireless work of the Rapa Nui Tourism Chamber has been pivotal in promoting a respectful, responsible, and authentic form of tourism.
This effort, led with vision and dedication by its President, Maeva Riroroco, has recently been honored with the prestigious title of World’s Best Creative Destinationawarded by the @Creative Tourism Network.
In this interview, we had the honour to speak with the President of the Rapa Nui Tourism Chamber and heiress of Rapa Nui’s last King, who shares her insights on the achievements made, the challenges of responsible tourism, and the deep cultural purpose that guides each step in protecting this extraordinary corner of the planet.
Creative tourism in Rapa Nui is the best way to invite visitors to live and be part of an ancestral culture that remains alive today. Here, you don’t just observe—you participate in a thousand-year-old tradition.
-Maeva Riroroco, President of the Rapa Nui, Chamber of Tourism
Q: In one or two words, how would you define the (cultural) DNA of Rapa Nui?
A: A DNA of respect and tradition.
Q: What makes Rapa Nui so unique?
A: In Rapa Nui, ancestral culture is not a show, but a way of life that our community respects and keeps alive every day. Our language, rituals, and traditions are present in everything we do and in how we live. In addition, the island stands out for its cultural treasures, such as the moai, and for its nature, which makes it feel almost magical.
Q: Why promote creative tourism in Rapa Nui?
A: Creative tourism in Rapa Nui is the best way to invite visitors to live and be part of an ancestral culture that remains alive today. Here, you don’t just observe—you participate in a thousand-year-old tradition. Through this approach, we share our customs, crafts, gastronomy, and ancestral ceremonies, promoting sustainable and respectful tourism that encourages understanding and the preservation of our land.
Q: Could you mention some creative experiences that are very characteristic of Rapa Nui?
A: The most characteristic experiences of Rapa Nui include participating in cultural workshops and shows, as well as guided visits to ancestral and natural sites. Gastronomy is also part of these creative experiences, where, in addition to enjoying typical island dishes, you can take part in traditional cooking classes.
Q: What other tourism projects exist on the island?
A: One tourism project I’m very excited about, and which is unique on the island, is the one we’re developing at Maururu Travel: inclusive experiences that allow people with disabilities and elderly people to take part in physically demanding tours, thanks to specialized guides and equipment designed in partnership with Wheel The World.
