While tourism has been at the heart of the debates over the last years, the Club ” Villages and Landscapes” of the Charentes region (France) – a program led by Charentes Tourisme DMO – has made it THE solution to boost its territories, as part of a pioneering collaboration with the World Creative Tourism Network®.

Indeed, this aims to create new travel purposes, particularly in the off-season. Charentes Tourisme thus wishes to provide its Club with an experiential dimension, creating new business opportunities for the local stakeholders involved in the tourism and hotel sectors, but above all from the arts and crafts, and creative industries, thereby consolidating the territorial and cross-cutting network.

Creative tourism, recognized as a “virtuous tourism” by the United Nations (*), offers visitors the opportunity to discover the culture and know-how of a place, thanks to authentic experiences provided by local stakeholders.

A unique solution to diversify the tourist offer, by promotig the cultural and creative DNA of the territories and, in fact, their economic and social ecosystem.

This unique offer aims to highlight both exceptional tourism and a sustainable model since it is based on creativity, the valorization of human resources, and local cultural specificities in generally rural places all year round.

In just a few weeks, around twenty experiences have been designed in the member municipalities, offering the guarantee of virtuous tourism, via training sessions, support, and technical visits led by the Creative Tourism Network®.

Among the creative experiences recently co-created, the tourists and residents can participate in a wide array of workshops, from leatherwork, to stained glass, through straw marquetry, ceramics, marbled paper, candle making, woodturning, linen or felt work, and Cognac making, to name just a few, as the process goes on!

These exceptional offers were presented at the beginning of the summer season to invite tourists and locals to enjoy more experiential and authentic holidays!

On this occasion, the director of the Creative Tourism Network®, Caroline Couret, delivered the “Experience Creator” certification to the artists, craftsmen, and project leaders who followed the training and co-creation phase.

These workshops are already being promoted at local, national, and international levels, as part of a joint strategy between the Tourist Offices of the areas concerned, those of Charentes Tourisme, and the various actions organized by the Creative Tourism Network® throughout the world.

To know further …

• About the Club “Charentes ” Villages and Landscapes” :

Created at the end of 2022, the Villages & Landscapes Club brings together 18 municipalities in Charentes with fewer than 5,000 inhabitants committed to a quality approach with a cultural, heritage, and environmental offering on a human scale.

What are its objectives?

• create a dynamic network of authentic villages,
• share common issues related to the subject of transitions,
• encourage meetings and exchanges to anticipate the challenges of tomorrow
• What also makes our approach truly unique is our commitment to testing and innovating together,

as evidenced by the desire to develop in 2024 a creative tourism approach recognized for its interactive nature that invites residents, tourists, and stakeholders to discover local culture by participating in local craft and creative activities through the co-creation of experiences.

All this contributes to promoting positive and balanced tourism for a distribution of tourist activity in time and space.

• About Charentes Tourisme:

The Charentes Tourism Development Agency is a non-profit association (1901 law) created in 2017 from the merger of the Departmental Tourism Committees of Charente and Charente-Maritime.
Charentes Tourisme is committed to a CSR approach and is recognized as having the Quality of Mission Association under the PACTE Law of 2019. Its purpose is to meet the challenges of transitions with creativity and cooperation to embody and drive positive and balanced tourism.

• About the Creative Tourism Network®

The Creative Tourism Network® (CTN) is the World Organization of Creative Tourism. The CTN collaborates with UN organizations such as the World Tourism Organization, UNESCO, and UNOSSC, as well as global development banks and Ministries of Tourism and Creative Industries worldwide.

It was founded in 2010 as a non-profit organization with the support of the European Union, to promote destinations of all types that focus on creative tourism, on the one hand, to meet the growing demand of travelers in search of unique experiences and, on the other hand, to create a value chain in their territories. The Creative Tourism Network® supports them in a holistic approach that includes the preliminary diagnosis of the know-how and cultural specificities to be put into tourism, as well as the DNA of the destination to be promoted, training and personalized advice to local stakeholders, up to the creation of experiences and the promotion of the destination under the CreativeFriendly label.

The CreativeFriendly includes different sections and programs such as the Creative Tourism Academy (academic and professional training program), the Creative Tourism Awards (Creative Tourism Trophies), and conferences and events organized worldwide.
At this moment, the Creative Tourism Network® has around thirty CreativeFriendly labeled destinations, spread across various continents.

 Catalán

While tourism has been at the heart of the debates over the last years, the Club ” Villages and Landscapes” of the Charentes region (France) – a program led by Charentes Tourisme DMO – has made it THE solution to boost its territories, as part of a pioneering collaboration with the World Creative Tourism Network®.

Indeed, this aims to create new travel purposes, particularly in the off-season. Charentes Tourisme thus wishes to provide its Club with an experiential dimension, creating new business opportunities for the local stakeholders involved in the tourism and hotel sectors, but above all from the arts and crafts, and creative industries, thereby consolidating the territorial and cross-cutting network.

Creative tourism, recognized as a “virtuous tourism” by the United Nations (*), offers visitors the opportunity to discover the culture and know-how of a place, thanks to authentic experiences provided by local stakeholders.

A unique solution to diversify the tourist offer, by promotig the cultural and creative DNA of the territories and, in fact, their economic and social ecosystem.

This unique offer aims to highlight both exceptional tourism and a sustainable model since it is based on creativity, the valorization of human resources, and local cultural specificities in generally rural places all year round.

In just a few weeks, around twenty experiences have been designed in the member municipalities, offering the guarantee of virtuous tourism, via training sessions, support, and technical visits led by the Creative Tourism Network®.

Among the creative experiences recently co-created, the tourists and residents can participate in a wide array of workshops, from leatherwork, to stained glass, through straw marquetry, ceramics, marbled paper, candle making, woodturning, linen or felt work, and Cognac making, to name just a few, as the process goes on!

These exceptional offers were presented at the beginning of the summer season to invite tourists and locals to enjoy more experiential and authentic holidays!

On this occasion, the director of the Creative Tourism Network®, Caroline Couret, delivered the “Experience Creator” certification to the artists, craftsmen, and project leaders who followed the training and co-creation phase.

These workshops are already being promoted at local, national, and international levels, as part of a joint strategy between the Tourist Offices of the areas concerned, those of Charentes Tourisme, and the various actions organized by the Creative Tourism Network® throughout the world.

To know further …

• About the Club “Charentes ” Villages and Landscapes” :

Created at the end of 2022, the Villages & Landscapes Club brings together 18 municipalities in Charentes with fewer than 5,000 inhabitants committed to a quality approach with a cultural, heritage, and environmental offering on a human scale.

What are its objectives?

• create a dynamic network of authentic villages,
• share common issues related to the subject of transitions,
• encourage meetings and exchanges to anticipate the challenges of tomorrow
• What also makes our approach truly unique is our commitment to testing and innovating together,

as evidenced by the desire to develop in 2024 a creative tourism approach recognized for its interactive nature that invites residents, tourists, and stakeholders to discover local culture by participating in local craft and creative activities through the co-creation of experiences.

All this contributes to promoting positive and balanced tourism for a distribution of tourist activity in time and space.

• About Charentes Tourisme:

The Charentes Tourism Development Agency is a non-profit association (1901 law) created in 2017 from the merger of the Departmental Tourism Committees of Charente and Charente-Maritime.
Charentes Tourisme is committed to a CSR approach and is recognized as having the Quality of Mission Association under the PACTE Law of 2019. Its purpose is to meet the challenges of transitions with creativity and cooperation to embody and drive positive and balanced tourism.

• About the Creative Tourism Network®

The Creative Tourism Network® (CTN) is the World Organization of Creative Tourism. The CTN collaborates with UN organizations such as the World Tourism Organization, UNESCO, and UNOSSC, as well as global development banks and Ministries of Tourism and Creative Industries worldwide.

It was founded in 2010 as a non-profit organization with the support of the European Union, to promote destinations of all types that focus on creative tourism, on the one hand, to meet the growing demand of travelers in search of unique experiences and, on the other hand, to create a value chain in their territories. The Creative Tourism Network® supports them in a holistic approach that includes the preliminary diagnosis of the know-how and cultural specificities to be put into tourism, as well as the DNA of the destination to be promoted, training and personalized advice to local stakeholders, up to the creation of experiences and the promotion of the destination under the CreativeFriendly label.

The CreativeFriendly includes different sections and programs such as the Creative Tourism Academy (academic and professional training program), the Creative Tourism Awards (Creative Tourism Trophies), and conferences and events organized worldwide.
At this moment, the Creative Tourism Network® has around thirty CreativeFriendly labeled destinations, spread across various continents.

While tourism has been at the heart of the debates over the last years, the Club ” Villages and Landscapes” of the Charentes region (France) – a program led by Charentes Tourisme DMO – has made it THE solution to boost its territories, as part of a pioneering collaboration with the World Creative Tourism Network®.

Indeed, this aims to create new travel purposes, particularly in the off-season. Charentes Tourisme thus wishes to provide its Club with an experiential dimension, creating new business opportunities for the local stakeholders involved in the tourism and hotel sectors, but above all from the arts and crafts, and creative industries, thereby consolidating the territorial and cross-cutting network.

Creative tourism, recognized as a “virtuous tourism” by the United Nations (*), offers visitors the opportunity to discover the culture and know-how of a place, thanks to authentic experiences provided by local stakeholders.

A unique solution to diversify the tourist offer, by promotig the cultural and creative DNA of the territories and, in fact, their economic and social ecosystem.

This unique offer aims to highlight both exceptional tourism and a sustainable model since it is based on creativity, the valorization of human resources, and local cultural specificities in generally rural places all year round.

In just a few weeks, around twenty experiences have been designed in the member municipalities, offering the guarantee of virtuous tourism, via training sessions, support, and technical visits led by the Creative Tourism Network®.

Among the creative experiences recently co-created, the tourists and residents can participate in a wide array of workshops, from leatherwork, to stained glass, through straw marquetry, ceramics, marbled paper, candle making, woodturning, linen or felt work, and Cognac making, to name just a few, as the process goes on!

These exceptional offers were presented at the beginning of the summer season to invite tourists and locals to enjoy more experiential and authentic holidays!

On this occasion, the director of the Creative Tourism Network®, Caroline Couret, delivered the “Experience Creator” certification to the artists, craftsmen, and project leaders who followed the training and co-creation phase.

These workshops are already being promoted at local, national, and international levels, as part of a joint strategy between the Tourist Offices of the areas concerned, those of Charentes Tourisme, and the various actions organized by the Creative Tourism Network® throughout the world.

To know further …

• About the Club “Charentes ” Villages and Landscapes” :

Created at the end of 2022, the Villages & Landscapes Club brings together 18 municipalities in Charentes with fewer than 5,000 inhabitants committed to a quality approach with a cultural, heritage, and environmental offering on a human scale.

What are its objectives?

• create a dynamic network of authentic villages,
• share common issues related to the subject of transitions,
• encourage meetings and exchanges to anticipate the challenges of tomorrow
• What also makes our approach truly unique is our commitment to testing and innovating together,

as evidenced by the desire to develop in 2024 a creative tourism approach recognized for its interactive nature that invites residents, tourists, and stakeholders to discover local culture by participating in local craft and creative activities through the co-creation of experiences.

All this contributes to promoting positive and balanced tourism for a distribution of tourist activity in time and space.

• About Charentes Tourisme:

The Charentes Tourism Development Agency is a non-profit association (1901 law) created in 2017 from the merger of the Departmental Tourism Committees of Charente and Charente-Maritime.
Charentes Tourisme is committed to a CSR approach and is recognized as having the Quality of Mission Association under the PACTE Law of 2019. Its purpose is to meet the challenges of transitions with creativity and cooperation to embody and drive positive and balanced tourism.

• About the Creative Tourism Network®

The Creative Tourism Network® (CTN) is the World Organization of Creative Tourism. The CTN collaborates with UN organizations such as the World Tourism Organization, UNESCO, and UNOSSC, as well as global development banks and Ministries of Tourism and Creative Industries worldwide.

It was founded in 2010 as a non-profit organization with the support of the European Union, to promote destinations of all types that focus on creative tourism, on the one hand, to meet the growing demand of travelers in search of unique experiences and, on the other hand, to create a value chain in their territories. The Creative Tourism Network® supports them in a holistic approach that includes the preliminary diagnosis of the know-how and cultural specificities to be put into tourism, as well as the DNA of the destination to be promoted, training and personalized advice to local stakeholders, up to the creation of experiences and the promotion of the destination under the CreativeFriendly label.

The CreativeFriendly includes different sections and programs such as the Creative Tourism Academy (academic and professional training program), the Creative Tourism Awards (Creative Tourism Trophies), and conferences and events organized worldwide.
At this moment, the Creative Tourism Network® has around thirty CreativeFriendly labeled destinations, spread across various continents.

While tourism has been at the heart of the debates over the last years, the Club ” Villages and Landscapes” of the Charentes region (France) – a program led by Charentes Tourisme DMO – has made it THE solution to boost its territories, as part of a pioneering collaboration with the World Creative Tourism Network®.

Indeed, this aims to create new travel purposes, particularly in the off-season. Charentes Tourisme thus wishes to provide its Club with an experiential dimension, creating new business opportunities for the local stakeholders involved in the tourism and hotel sectors, but above all from the arts and crafts, and creative industries, thereby consolidating the territorial and cross-cutting network.

Creative tourism, recognized as a “virtuous tourism” by the United Nations (*), offers visitors the opportunity to discover the culture and know-how of a place, thanks to authentic experiences provided by local stakeholders.

A unique solution to diversify the tourist offer, by promotig the cultural and creative DNA of the territories and, in fact, their economic and social ecosystem.

This unique offer aims to highlight both exceptional tourism and a sustainable model since it is based on creativity, the valorization of human resources, and local cultural specificities in generally rural places all year round.

In just a few weeks, around twenty experiences have been designed in the member municipalities, offering the guarantee of virtuous tourism, via training sessions, support, and technical visits led by the Creative Tourism Network®.

Among the creative experiences recently co-created, the tourists and residents can participate in a wide array of workshops, from leatherwork, to stained glass, through straw marquetry, ceramics, marbled paper, candle making, woodturning, linen or felt work, and Cognac making, to name just a few, as the process goes on!

These exceptional offers were presented at the beginning of the summer season to invite tourists and locals to enjoy more experiential and authentic holidays!

On this occasion, the director of the Creative Tourism Network®, Caroline Couret, delivered the “Experience Creator” certification to the artists, craftsmen, and project leaders who followed the training and co-creation phase.

These workshops are already being promoted at local, national, and international levels, as part of a joint strategy between the Tourist Offices of the areas concerned, those of Charentes Tourisme, and the various actions organized by the Creative Tourism Network® throughout the world.

To know further …

• About the Club “Charentes ” Villages and Landscapes” :

Created at the end of 2022, the Villages & Landscapes Club brings together 18 municipalities in Charentes with fewer than 5,000 inhabitants committed to a quality approach with a cultural, heritage, and environmental offering on a human scale.

What are its objectives?

• create a dynamic network of authentic villages,
• share common issues related to the subject of transitions,
• encourage meetings and exchanges to anticipate the challenges of tomorrow
• What also makes our approach truly unique is our commitment to testing and innovating together,

as evidenced by the desire to develop in 2024 a creative tourism approach recognized for its interactive nature that invites residents, tourists, and stakeholders to discover local culture by participating in local craft and creative activities through the co-creation of experiences.

All this contributes to promoting positive and balanced tourism for a distribution of tourist activity in time and space.

• About Charentes Tourisme:

The Charentes Tourism Development Agency is a non-profit association (1901 law) created in 2017 from the merger of the Departmental Tourism Committees of Charente and Charente-Maritime.
Charentes Tourisme is committed to a CSR approach and is recognized as having the Quality of Mission Association under the PACTE Law of 2019. Its purpose is to meet the challenges of transitions with creativity and cooperation to embody and drive positive and balanced tourism.

• About the Creative Tourism Network®

The Creative Tourism Network® (CTN) is the World Organization of Creative Tourism. The CTN collaborates with UN organizations such as the World Tourism Organization, UNESCO, and UNOSSC, as well as global development banks and Ministries of Tourism and Creative Industries worldwide.

It was founded in 2010 as a non-profit organization with the support of the European Union, to promote destinations of all types that focus on creative tourism, on the one hand, to meet the growing demand of travelers in search of unique experiences and, on the other hand, to create a value chain in their territories. The Creative Tourism Network® supports them in a holistic approach that includes the preliminary diagnosis of the know-how and cultural specificities to be put into tourism, as well as the DNA of the destination to be promoted, training and personalized advice to local stakeholders, up to the creation of experiences and the promotion of the destination under the CreativeFriendly label.

The CreativeFriendly includes different sections and programs such as the Creative Tourism Academy (academic and professional training program), the Creative Tourism Awards (Creative Tourism Trophies), and conferences and events organized worldwide.
At this moment, the Creative Tourism Network® has around thirty CreativeFriendly labeled destinations, spread across various continents.

Alors que le tourisme est au cœur des débats depuis quelques années, le Club « Villages et Paysages » des Charentes – programme porté par Charentes Tourisme DMO – en a fait LA solution pour dynamiser ses territoires, dans le cadre d’une collaboration pionnière avec le World Creative Tourism Network®.

Il s’agit en effet de créer de nouveaux usages de voyage, notamment hors saison. Charentes Tourisme souhaite ainsi doter son Club d’une dimension expérientielle, créant de nouvelles opportunités de business pour les acteurs locaux impliqués dans les secteurs du tourisme et de l’hôtellerie, mais surtout de l’artisanat d’art et des industries créatives, consolidant ainsi le maillage territorial et transversal.

Le tourisme créatif, reconnu comme « tourisme vertueux » par les Nations Unies (*), offre aux visiteurs la possibilité de découvrir la culture et le savoir-faire d’un lieu, grâce à des expériences authentiques proposées par les acteurs locaux.

Une solution unique pour diversifier l’offre touristique, en valorisant l’ADN culturel et créatif des territoires et, de fait, leur écosystème économique et social.

Cette offre unique vise à mettre en avant à la fois un tourisme d’exception et un modèle durable puisqu’il s’appuie sur la créativité, la valorisation des ressources humaines et des spécificités culturelles locales dans des lieux généralement ruraux toute l’année.

En quelques semaines, une vingtaine d’expériences ont été conçues dans les communes adhérentes, offrant la garantie d’un tourisme vertueux, via des sessions de formation, d’accompagnement et des visites techniques animées par le Creative Tourism Network®.

Parmi les expériences créatives récemment co-créées, les touristes et les habitants peuvent participer à un large panel d’ateliers, allant du travail du cuir, au vitrail, en passant par la marqueterie de paille, la céramique, le papier marbré, la fabrication de bougies, le tournage sur bois, le travail du lin ou du feutre, la fabrication du Cognac, pour n’en citer que quelques-uns, au fur et à mesure du processus !

Ces offres exceptionnelles ont été présentées au début de la saison estivale pour inviter touristes et locaux à vivre des vacances plus expérientielles et authentiques !

A cette occasion, la directrice du Creative Tourism Network®, Caroline Couret, a remis la certification « Créateur d’Expériences » aux artistes, artisans et porteurs de projets ayant suivi la phase de formation et de co-création.

Ces ateliers sont déjà valorisés au niveau local, national et international, dans le cadre d’une stratégie commune entre les Offices de Tourisme des territoires concernés, ceux de Charentes Tourisme, et les différentes actions organisées par le Creative Tourism Network® à travers le monde.

Pour en savoir plus…

• A propos du Club “Charentes ” Villages et Paysages” :

Créé fin 2022, le Club Villages & Paysages rassemble 18 communes charentaises de moins de 5 000 habitants engagées dans une démarche de qualité avec une offre culturelle, patrimoniale et environnementale à taille humaine.

Quels sont ses objectifs ?

créer un réseau dynamique de villages authentiques,

partager des problématiques communes liées au sujet des transitions,

favoriser les rencontres et les échanges pour anticiper les enjeux de demain

Ce qui rend également notre démarche véritablement unique, c’est notre volonté de tester et d’innover ensemble,

comme en témoigne la volonté de développer en 2024 une démarche de tourisme créatif reconnue pour son caractère interactif qui invite habitants, touristes et acteurs à découvrir la culture locale en participant à des activités artisanales et créatives locales à travers la co-création d’expériences.

Tout cela contribue à favoriser un tourisme positif et équilibré pour une répartition de l’activité touristique dans le temps et l’espace.

• About Charentes Tourisme:

L’Agence de Développement Touristique des Charentes est une association à but non lucratif (loi 1901) née en 2017 de la fusion des Comités Départementaux du Tourisme de Charente et de Charente-Maritime.
Charentes Tourisme est engagée dans une démarche RSE et est reconnue Association à Mission Qualité au titre de la Loi PACTE de 2019. Sa vocation est de répondre aux enjeux des transitions avec créativité et coopération pour incarner et impulser un tourisme positif et équilibré.

• À propos du Creative Tourism Network®

Le Creative Tourism Network® (CTN) est l’organisation mondiale du tourisme créatif. Le CTN collabore avec des organisations des Nations Unies telles que l’Organisation mondiale du tourisme, l’UNESCO et l’UNOSSC, ainsi qu’avec des banques de développement mondiales et des ministères du tourisme et des industries créatives du monde entier.

Il a été fondé en 2010 en tant qu’organisation à but non lucratif avec le soutien de l’Union européenne, pour promouvoir des destinations de tous types qui se concentrent sur le tourisme créatif, d’une part, pour répondre à la demande croissante des voyageurs en quête d’expériences uniques et, d’autre part, pour créer une chaîne de valeur sur leurs territoires. Le Creative Tourism Network® les accompagne dans une approche holistique qui comprend le diagnostic préalable des savoir-faire et des spécificités culturelles à mettre en tourisme, ainsi que l’ADN de la destination à promouvoir, la formation et le conseil personnalisé aux acteurs locaux, jusqu’à la création d’expériences et la promotion de la destination sous le label CreativeFriendly.

Le CreativeFriendly regroupe différentes sections et programmes tels que la Creative Tourism Academy (programme de formation académique et professionnelle), les Creative Tourism Awards (Creative Tourism Trophies), ainsi que des conférences et événements organisés dans le monde entier.
A l’heure actuelle, le Creative Tourism Network® compte une trentaine de destinations labellisées CreativeFriendly, réparties sur plusieurs continents.

While tourism has been at the heart of the debates over the last years, the Club ” Villages and Landscapes” of the Charentes region (France) – a program led by Charentes Tourisme DMO – has made it THE solution to boost its territories, as part of a pioneering collaboration with the World Creative Tourism Network®.

Indeed, this aims to create new travel purposes, particularly in the off-season. Charentes Tourisme thus wishes to provide its Club with an experiential dimension, creating new business opportunities for the local stakeholders involved in the tourism and hotel sectors, but above all from the arts and crafts, and creative industries, thereby consolidating the territorial and cross-cutting network.

Creative tourism, recognized as a “virtuous tourism” by the United Nations (*), offers visitors the opportunity to discover the culture and know-how of a place, thanks to authentic experiences provided by local stakeholders.

A unique solution to diversify the tourist offer, by promotig the cultural and creative DNA of the territories and, in fact, their economic and social ecosystem.

This unique offer aims to highlight both exceptional tourism and a sustainable model since it is based on creativity, the valorization of human resources, and local cultural specificities in generally rural places all year round.

In just a few weeks, around twenty experiences have been designed in the member municipalities, offering the guarantee of virtuous tourism, via training sessions, support, and technical visits led by the Creative Tourism Network®.

Among the creative experiences recently co-created, the tourists and residents can participate in a wide array of workshops, from leatherwork, to stained glass, through straw marquetry, ceramics, marbled paper, candle making, woodturning, linen or felt work, and Cognac making, to name just a few, as the process goes on!

These exceptional offers were presented at the beginning of the summer season to invite tourists and locals to enjoy more experiential and authentic holidays!

On this occasion, the director of the Creative Tourism Network®, Caroline Couret, delivered the “Experience Creator” certification to the artists, craftsmen, and project leaders who followed the training and co-creation phase.

These workshops are already being promoted at local, national, and international levels, as part of a joint strategy between the Tourist Offices of the areas concerned, those of Charentes Tourisme, and the various actions organized by the Creative Tourism Network® throughout the world.

To know further …

• About the Club “Charentes ” Villages and Landscapes” :

Created at the end of 2022, the Villages & Landscapes Club brings together 18 municipalities in Charentes with fewer than 5,000 inhabitants committed to a quality approach with a cultural, heritage, and environmental offering on a human scale.

What are its objectives?

• create a dynamic network of authentic villages,
• share common issues related to the subject of transitions,
• encourage meetings and exchanges to anticipate the challenges of tomorrow
• What also makes our approach truly unique is our commitment to testing and innovating together,

as evidenced by the desire to develop in 2024 a creative tourism approach recognized for its interactive nature that invites residents, tourists, and stakeholders to discover local culture by participating in local craft and creative activities through the co-creation of experiences.

All this contributes to promoting positive and balanced tourism for a distribution of tourist activity in time and space.

• About Charentes Tourisme:

The Charentes Tourism Development Agency is a non-profit association (1901 law) created in 2017 from the merger of the Departmental Tourism Committees of Charente and Charente-Maritime.
Charentes Tourisme is committed to a CSR approach and is recognized as having the Quality of Mission Association under the PACTE Law of 2019. Its purpose is to meet the challenges of transitions with creativity and cooperation to embody and drive positive and balanced tourism.

• About the Creative Tourism Network®

The Creative Tourism Network® (CTN) is the World Organization of Creative Tourism. The CTN collaborates with UN organizations such as the World Tourism Organization, UNESCO, and UNOSSC, as well as global development banks and Ministries of Tourism and Creative Industries worldwide.

It was founded in 2010 as a non-profit organization with the support of the European Union, to promote destinations of all types that focus on creative tourism, on the one hand, to meet the growing demand of travelers in search of unique experiences and, on the other hand, to create a value chain in their territories. The Creative Tourism Network® supports them in a holistic approach that includes the preliminary diagnosis of the know-how and cultural specificities to be put into tourism, as well as the DNA of the destination to be promoted, training and personalized advice to local stakeholders, up to the creation of experiences and the promotion of the destination under the CreativeFriendly label.

The CreativeFriendly includes different sections and programs such as the Creative Tourism Academy (academic and professional training program), the Creative Tourism Awards (Creative Tourism Trophies), and conferences and events organized worldwide.
At this moment, the Creative Tourism Network® has around thirty CreativeFriendly labeled destinations, spread across various continents.