On 28 November, Tunis will become the capital of culinary and creative tourism at an international conference bringing together international experts and journalists, as well as Tunisian entrepreneurs and organisations interested in these new sustainable tourism offerings.
The event is part of The Culinary Route of Tunisie (*), which aims to convert the richness of Tunisia’s culinary heritage into tourism experiences that will appeal to new travellers in search of authenticity.
The conference is one of the stages in the implementation of the Route which, after months of training and co-creation, was inaugurated on 27 September last, as part of World Tourism Day.
It will provide an international showcase for the hundred or so experiences created around 6 flagship products, including workshops to learn how to make cheese or wine in the North, Harissa in Cap Bon, olive oil-based cosmetics in the Centre and Dahar, octopus fishing in Kerkennah, and date picking in the South.
It will also be a meeting point for international experts in wine tourism and sustainable tourism, with the aim of exchanging best practice, particularly in terms of the models to follow to make virtuous tourism a tool of governance for destinations and regions, as well as creating future partnerships that will position Tunisia within international networks.
In fact, the conference, which is supported by the highest authorities in the sector via the participation of representatives from the World Tourism Organisation, the OECD, the European Union, the Tunisian National Tourist Office and, of course, Mr. Mohamed Moez Belhassine, Minister of Tourism and Handicrafts, will also be honouring the protagonists of this culinary offer, namely the farmers, the gîte owners, and Tunisian agencies, who are now ready to meet foreign demand and will benefit from networking opportunities.
Trophies will be awarded to them, jointly by the Minister of Tourism and representatives of the Creative Tourism Network®, which will ensure that creative Tunisia shines in the years to come.
Finally, the floor will be given to tour operators and journalists from Italy, France and the UK, who are currently taking part in the press trips, to discover the experiences spread throughout the country, some of which will be filmed, to be discovered soon on one of the most prestigious cultural television channels!
All the best omens will be in place on 28 November to make Tunisia a benchmark destination for sustainable, culinary and creative tourism.
(*) The Culinary Route of Tunisia is a program implemented by the Ministry of Tourism with the support of GIZ and funded jointly by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union as part of its “Tounes Wijhetouna” programme.