The Capital of Jamaica has been elected World Best Creative Destination by the jury of the 9th Creative Tourism Awards in March 2023.
The application was presented by Kingston Creative, a non-profit organization whose primary goal is to transform Downtown Kingston into a city tourism destination using art, culture and technology.
The Kingston Creative project shows an inclusive approach in terms of tourism featuring not just the art and culture, but also facilitating meaningful interactions and engagement between tourists and the artists, the local entrepreneurs, and the community residents in order to develop a healthy, creative ecosystem that will drive sustainable, social and economic growth in Downtown Kingston.
In partnership with other cultural and creative entities, the organization has developed Kingston Creative Tours that take visitors to various cultural spaces in Downtown Kingston. Designated a UNESCO Creative City of Music since 2015, and the birthplace of six different musical genres, the music tour includes stops at the famous Beat Street, home to several legendary reggae artists, as well as Trench Town, where the iconic Bob Marley launched his musical career.