Tango and creative tourism in Montevideo

The Creative Tourism Network® (CTN) had the honor and pleasure of celebrating World Tourism Day on September 27th, in such a paradigmatic city as Montevideo is, for all that concerns synergies between creative industries and tourism.

The director of CTN gave a master class on the theme “Tango, creative industries and tourism”, as part of the annual event dedicated to the tango sector: “Viví Tango”, organized by the Municiality of Montevideo.

In addition to the tribute to this art mostly born in Montevideo, through the showcase of the greatest tango artists, the strategy of the Department of Culture is to position the tango, the culture and the creative industries as a whole, at the heart of an ecosystem that benefits the city in terms of economic growth, job creation, quality of life for residents and, of course, international projection.

That is why, from 26 to 29 September, VivíTango not only presented a variety of high-quality tango shows, but also brought together international programmers wishing to broadcast these creations on international stages. The success of the first edition of the MercadoTango (TangoMarket) thus augurs a notorious representativeness of Uruguayan artists worldwide over the coming months and years.

The relevance of the event was also clearly demonstrated through the organization of training workshops giving artists the keys to creating a business model, a media kit or a marketing strategy. The master class of creative tourism inspired them in order to seize the new opportunities offered by the new demands of the tourism sector and thus to design artistic experiences that meet this new market while respecting their art and authenticity.

All these professional meetings contribute to create a strong network and to strengthen the position of the city of Montevideo as a center of innovation in art and creative economy, in accordance with the three lines mentioned by Jorge Navratil, Director of the Cultural Promotion of the city of Montevideo, namely heritage preservation, investigation and promotion.

The well deserved sucess of this event has been reflected by the relevance of its various objectives, the diversity and quality of its contents, and what to say about the perfect organization and very warm welcome, which make Montevideo the ideal meeting point for artists and creative entrepreneurs from around the world!

Congratulations and many thanks!