Last November 30th, the director of the Creative Tourism Network®, Caroline Couret, was invited to speak within the International Congress on World Civilizations and Creative Tourism organized in Sofia, by the UNWTO and the Ministry of Tourism of Bulgaria.
This high-level meeting gathered ministers of tourism from all over the world, eager to introduce the creative tourism in their strategic development, which generated very relevant presentations and debates.
Couret stressed the importance to consider the creative tourism not only as a new demand to be fit with a mere agregation of businesses, but above all as an opportunity for the local governments to create a chain of values that benefits the destinations in terms of governance, local development, communities’ empowerment and talent attraction.
It was an honour to see the creative tourism presented to such a prestigious stage!
We seize the oportunity to thank again the organizers and to congratulate them for this successful event.