Creative Tourism in Recife

The Creative Tourism Network® participated last December 7th -8th at the Seminar on Creative Tourism (Seminario do Turismo Criativo), organized in Recife by the City Council (Prefeitura), with the collaboration of SEBRAE and RECRIA (national creative tourism network), among many other organizations.

International experts like the Professor Greg Richards, author of the creative tourism concept, as well as decision makers and practitioners from Argentina, Portugal, France and other states of Brazil shared their knowledges and good practices of creative tourism development. The plenary sessions were completed by practical workshops through which the attendees could design their own projects. The director of the Creative Tourism Network®, Caroline Couret,  conducted the one on “Creative Tourism as a Marketing Strategy”, in which participated thirties professionals.

Hundreds of stakeholders attended the events with the aim of developping their own creative projects with the support of Recria and through a partnership with the Prefeitura that is strongly betting on the creative tourism in order to enhance the importance of Recife as a Capital of Creativity.

Indeed, in this occasion, the Prefeitura officially launched its Plan of Creative Tourism Development highlighting its potential to create a value chain based on its unique intangible heritage and its creative management.

Our congratulations for such a successful and creative event as well as for the upcoming ones!