In the Charentes, proudly recognised as a CreativeFriendlyDestination, certain initiatives stand out for the way they reconnect people with nature, creativity, and local savoir‑faire. Les Fleurs de Roussillon, founded by Kevin Prat in Jonzac, is one of these emblematic projects. More than a flower farm, it is a place where the beauty of the landscape meets the joy of making, where visitors are invited to slow down, observe, touch, and create.
Through participatory floral workshops, Kevin offers an experience that is both artistic and rooted in the land. His approach embodies the essence of creative tourism: learning by doing, discovering through the senses, and forging meaningful connections between visitors, producers, and the territory. Les Fleurs de Roussillon reveals a facet of the Charentes that is deeply authentic — a region where nature, craftsmanship, and human encounters shape experiences that are simple, genuine, and inspiring.
How does your work connect with the principles of creative tourism?
Through accessible, flower‑based experiences, we invite both residents and visitors to discover a local savoir‑faire, to create with their own hands, and to share a convivial moment.
These workshops help showcase our territory while strengthening the connection between the farm, the town, and those who come to explore it.
What does your creative tourism offer consist of?
Les Fleurs de Roussillon offers participatory creative workshops centred on the floral world.
Participants discover the flowers grown on the farm and create their own pieces: seasonal bouquets, flower crowns, floral arrangements, or botanical decorations.
These workshops, open to beginners and enthusiasts alike, encourage the learning of artisanal techniques, creativity, and exchange in a warm, friendly atmosphere.
They also raise awareness about seasonality, local production, and the richness of the plant world
.
What opportunities has creative tourism opened for your practice?
Creative tourism is a real opportunity for our activity, as it allows us to highlight our savoir‑faire.
It attracts visitors seeking authentic experiences, encourages the discovery of our flower farm, and strengthens the bond between guests and our territory.
These workshops also help promote our shop and our locally grown flowers.
Creative tourism helps energise the territory by offering original experiences that encourage visitors to extend their stay and explore local treasures.
In your view, what does creative tourism bring to the territory?
Creative tourism helps energise the territory by offering original experiences that encourage visitors to extend their stay and explore local treasures.
It highlights the skills of local producers and artisans while fostering meaningful exchanges between residents and visitors.
In one word, how would you define the cultural DNA of the Charentes?
Nature. It evokes the landscapes, vineyards, ocean, rivers, flowers, and the strong bond between the inhabitants and their environment.
More about
Charentes, CreativeFriendlyDestination
