Why is creative tourism a solution to reactivate tourism in times of pandemic?
– BECAUSE: creative tourism’ sustainability is based on its circular economy model that consists of (co-)creating unique experiences, from existing resources, such as know-how. the crisis has raised citizens’ curiosity for Km0 culture and staycation, which means to convert intangible heritage into unique experiences able to attract the most diverse targets (singles, seniors, kids friendly, […]