Tourism innovation in Dijon and Burgundy (France), core of Engineering of International and European Cultural Projects

Who better than the international students of the Master PIECE (Projects in International and European Cultural Engineering) of the University of Burgundy (France), could imagine new tourism strategies for Dijon and its region?

Originally from Hong Kong, the United States, Croatia, Russia, Lebanon, Armenia, Ghana, Nigeria, Morocco or other regions of France, these students chose Dijon to prepare for this Master, focused on the management of projects and entities in the fields of culture and heritage.

It was therefore entirely relevant to integrate a co-creation activity into their training in creative tourism, inviting them to propose strategies for reorienting the offer and the tourism model of their host region.

This training was led by the director of the Creative Tourism Network® (CTN), Caroline Couret, already convinced of the region’s potential, having studied there herself.

In addition to the knowledge and skills acquired during these sessions, the students demonstrated their creativity and expertise by proposing in record time, strategies to position the region in new tourist markets while creating an ecosystem on the entire territory.

Caroline Couret validated and congratulated the relevance of these innovative approaches.

The specificity of this training lies in the setting up of real projects using innovative teaching methods based on the principles of collective intelligence, professional and international immersion, and on the understanding of technological innovation and scientific research.

The strategies proposed could, in fact, lead to the “CreativeFriendlyDestination” labeling of Dijon, the Côte d’Or, or Burgundy, via the implementation of these projects by the students of the PIECE Master, in collaboration with local stakeholders.