The winners of the Best German Creative Destination Award have been announced!

The international jury of experts in tourism marketing and creative economics had the difficult task of selecting the winners from the great diversity of destinations that applied from all over Germany. The main criteria were the use of creativity to design authentic experiences, the diversification of the tourist offer through the enhancement of its intangible cultural heritage, and the creation of a local ecosystem.

The winners will benefit from the international promotion of the Creative Tourism Network®, a webinar to raise the awareness of their local stakeholders on creative tourism, as well as from all the synergies generated within the year 2021, declared “International Year of the Economy Creative for Sustainable Development”, by the United Nations.

Created by the international organization Creative Tourism Network®, these awards aim to reward German destinations that rely on creative tourism.

Creative tourism guarantees a sustainable tourism model that responds to the new demand of travelers, looking for authentic and creative experiences, while generating a value chain for the benefit of territories and local communities.

The winners are:

Best German Creative Destination (Strategy Category)

urbanana (North-Rhine Westphalia)

Best Strategy for the Development of Creative Tourism Germany



Best German Creative Destination (City Category)

Freiburg im Breisgau (Baden-Württemberg)

Best Creative Lifestyle Destination




Best German Creative Destination (Region Category)

FerienWelt Südschwarzwald (Baden-Württemberg)

Best German Creative Region



Best German Creative Destination (Sensory Category)

Rüdesheim am Rhein (Hessen)

Best German Creative Sensory Destination



Best German Creative Destination (Town Category)

Bad Säckingen (Baden-Württemberg)

Best German Creative Rural Destination




Press Release DE