Outstanding World Tourism Day celebration in Saint-Jean-Port-Joli / Destination L’Islet Region (Quebec)

Saint-Jean-Port-Joli and the MRC Tourism Office in L’Islet (Quebec) partnered with the Creative Tourism Network® to offer a day of creative workshops to local people and visitors on the first World Day of Creative and Proximity Tourism. During this day, six creative experiences allowed the population and visitors to rediscover their intangible heritage and to live a unique experience with local artists.

In Saint-Jean-Port-Joli, Le Vivoir, art residency, invited them to create a collective mural of engraved wood, in collaboration with artist Christian Michaud. The artist invited the participants into his infinite filiform universe in this friendly and free workshop where they had the chance to paint their own piece of wood and use burin-type gouges. Once the works finished, Christian Michaud put it all together, adding his touch to create a 30 x 40” work in the colours of the talent of the L’Islet Region!  Enjoy the video!


Fleuve Espace dance organized a multidisciplinary ambulatory tour entitled “Les Moires”, which brought together contemporary dance, literature, interactive digital video work and installations in visual art in the natural and maritime setting of Saint-Jean-Port-Joli. A unique experience with renowned artists!

The Museum of Living Memory  (Musée de la Mémoire Vivante) in Saint-Jean-Port-Joli, offered an outdoor tour of the Museum’s site with a workshop to interpret the many trades (carpenters, fishermen, bakers, etc.) represented by the attractions present along the way. Anecdotes from testimonies, historical facts, information about the environment, many topics covered during this ambulatory animation. The participants, most of them, inhabitants of the region, commented that they learnt a lot about their own culture.

In Saint-Pamphile, two workshops were held at the Godend’art Cultural Centre. Participants first had the chance to learn about porcelain painting on cups with Ms Lise Avoine by creating their own project. The second workshop entitled Le Chant des Voyelles, held by Ms Yvonne Boyce, allowed the participants to get to know the world of singing and its various health benefits.

Please, find here the full program.

Of course, all the workshops followed public health guidelines related to Covid-19.


With its reputation for its expertise in sculpture and its large pool of artisans and artists of all shapes, Destination Region L’Islet is increasingly positioning itself as a must-see destination in creative tourism.

Saint-Jean-Port-Joli was the first Canadian village to join the Creative Tourism Network® in 2014 and was named Best Creative Destination in 2015. Since then, the development of creative experiences has multiplied from year to year, much to the delight of tourists and locals!

Destination Region L’Islet is without a doubt a destination where visitors are invited to explore their creativity, whether they are new or experienced. Creation and exchange are at the heart of the meeting between villagers and ephemeral citizens.

The Creative Tourism Network® is the international body responsible for the development of creative tourism worldwide. CTN was founded in 2010 as a non-profit organization to promote destinations of all types that rely on creative tourism, on the one hand, to meet the growing demand for travellers seeking unique experiences and, on the other hand, to create a value chain in their territory.