Mediterranean leaders drive the future of the Blue Economy and Creative Tourism in Bodrum

Last October 13-15th, the director of the Creative Tourism Network® , Caroline Couret, participated in the Bodrum Tourism Forum, co-organized by the Municipality of Bodrum (Turkey) and the Mediterranean Tourism Foundation (Malta).

The aims of this high-level event were to identify the challenges and opportunities related to the Blue Economy, not only in the Mediterranean but at a global level as well.

An ambitious program that counted on the participation of national and international experts from all the sectors involved in the blue economy: from fishery and food to tourism, climate change, technologies, and even Peace.

Through a relevant program of keynotes, round-tables, and think tanks, they analyzed all the issues related to the blue economy in a holistic approach. Concrete solutions were proposed in order to convert the current weaknesses and challenges of the blue economy, into assets that could be replicable around the world.

Creative Tourism was proposed as a lever that reaches a wide array of the Sustainable Development Goals of the Agenda 2030 and brings added value to different tourist segments linked to the Blue Economy, from “sun and beach” to cultural and gastronomic tourism, passing through luxury tourism.

Indeed, sustainable values not only guarantee the quality and sustainability of the tourist offer, but they above all generate a virtuous ecosystem that benefits the territory and its inhabitants.

In this sense, the blue economy – and the blue tourism – represent a chance not to be missed in order to impact positively both locally and globally.
That’s why through this collaboration, the Municipality of Bodrum and the Mediterranean Tourism Foundation convert themselves into the new leaders of such a paradigm change.

As Bodrum Mayor Ahmet Aras pointed out “this forum offers the opportunity to bring up sustainable projects that will carry Mediterranean and Turkish tourism to the future by increasing the resilience of the tourism sector. Bodrum owns a great potential thanks to its natural and cultural values, which can offer not only beach tourism but also many opportunities such as eco-tourism, rural tourism, and cultural tourism.”

Mediterranean Tourism Foundation President, Tony Zahra, and Secretary General, Andrew Agius Muscat, reminded us that the missions of the Foundation are precisely, to foster all kinds of cooperation that can contribute to reaching a peaceful and sustainable model through tourism.

New projects and synergies will emerge from this event and collaborations throughout the next months.

Congratulations on such impressive work! Upcoming events will be announced soon!