The Culinary Route of Tunisia was launched to English-speaking markets around the world at the World Travel Market, held in London from November 6 to 8, 2023.
This new tourism offer, promoted by GIZ and Tunisia’s Ministry of Tourism, has been enthusiastically received by professionals – tour operators and journalists – from all over the world, in search of authentic experiences, including learning how to prepare harissa in Cape Bon, fish for octopus in the Kerkennah Islands, make cheese or wine in the North, or oil in Djerba and the Dahar.
With different targets – solo travelers, seniors, team building, premium… – all have recognized the opportunities offered by “The Route” to offer their customers high value-added holidays.
Implementation has been swift, with many of them applying for upcoming press and fam trips to discover the Route’s experiences, and will also be taking part in the International Conference on Culinary and Creative Tourism on November 28 in Tunis, bringing together national and international professionals to develop business partnerships.
This offer is in addition to the fund-raising activities carried out by the Discover Tunisia – Office National du Tourisme Tunisien (ONTT) team in London to build loyalty among English-speaking audiences through strategic partnership agreements.
The synergies generated within one of the world’s most important trade shows augur well for the long and successful trajectory of this project, and thus for all the professionals involved in making it a success.
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About The Culinary Route of Tunisia – https://larouteculinairedetunisie.info/
The Culinary Route of Tunisia is a thematic axis, the fruit of collaboration between various national and international institutions*, aimed at converting Tunisia’s culinary heritage into creative experiences that can attract different tourist profiles, all year round and throughout the country.
(*) This project is part of the “Promotion of Sustainable Tourism” program implemented by the Ministry of Tourism with the support of GIZ, and jointly funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union as part of its “Tounes Wijhetouna” program.
By focusing on creative, themed tourism, Tunisia is now THE Mediterranean destination for new generations of travelers in search of authenticity and human values.
