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BTL Lisboa welcomes a seminar on creative tourism

Tourism professionals and delegates of local governments participated in the Seminar on Creative Tourism organized by the Creative Tourism Network® within the framework of the BTL – International Tourism Fair of Lisbon.

Representatives of the Creative Tourism Network®, as well as of destinations like Loulé (Algarve, Portugal) or Porto Alegre (Brazil) shared their experiences and Best practices with stakeholders willing to develop this new tourist trend.

Loulé Criativo was also presented on the booth of Algarve Tourism, as a pionneering program aimed to foster the creative tourism as well as to create a branding using the creative tourism as a motor for the local dynamization.

Caroline Couret (Creative Tourism Network®) stressed the need for the tourism industry worldwide, to adapt the traditional model in order to satisfy an increasingly specialized demand and not hesitate to collaborate with other local actors such as citizens’ associations, artisans and art collectives. A new paradigm to which each destination can – and should – be adapted and for which they can count with the assistance of the Creative Tourism Network®.

Finally, the presentation Couret announced in the coming weeks, new creative tourism destinations in Portugal and Brazil.

We would like to congratulate and to thank again the organization of BTL for welcoming this event. It is an honor to participate in such important Fair and to collaborate with a so kind and efficient team.