Creative Tourism: A Necessary Update
8 Nov 2016, 10:15 - 11:15
Platinum Suite 3
Language: English
That the creative tourism represents the new paradigm of the tourist sector means new opportunities but also new challenges for stakeholders willing to join this emergent market.
Conceptualized in the early 2000's by the professors Greg Richards and Crispin Raymond, this tourist concept had a sprawling and fast growing evolution, until converting itself into a new way of travelling. This session will offer the opportunity to make an update of this evolutive market, aimed to entrepreneurs, destinations marketers and public policy makers from all over the world.
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