Presentation within the UNWTO Silk Road Tour Operators Forum at ITB Berlin

This session gathered international tourism experts with Silk Road knowledge to engage and work with the international travel trade, which offered the opportunity to highlight the multiple areas influencing tourism development along the historic routes.

The creative tourism is one of them that enables to offer the visitors an holistic and meaningful experience of the cultural sites, as well as to empower the local communities by involving them in the co-creation of experiences, based on their intangible heritage and personal knowledges. The partnership with the Phoenicians’ Route offers thus an example of this.Our congratulations to the organizers for this very relevant and dynamic event.

In a two-hours time, the official welcome was given by Mr. Zhu Shanzhong, UNWTO Executive Director, followed by the presentation by Mr. Robert Travers, UNWTO Consultant, of the “Maritime Silk Road Product Development: key research findings – Tourism Impact of the 21st Century Maritime Silk Road” , and the intervention of Ms. Saule Kalysheva, Travel Consultant, Caravanistan on ” The Silk Road Travel Guide: “Central Asia: how to approach and market the heart of the Silk Road” .

Finally, a speed-networking session moderated by Mr. John Bell, International Tourism Expert and BBC Journalist, enabled tour operators to showcase their latest products tour packages, especially innovative proposals in the areas of transnational collaboration and experiential travel etc.

From the Creative Tourism Network® and the Phoenicians’Route we thank again the UNWTO Silk Road organization for their invitation and we look forward to collaborate again very soon!

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