Hull, UK


Best Creative Destination Hull-01


Hull, in the North of England is a destination rich with cultural assets including nine free museums and galleries and one of the most successful tourism regeneration projects in the UK, The Deep. With annual visitor figures of 13.7 million to Hull and a visitor economy value of £757m per year, Hull was awarded the title of UK City of Culture for 2017 which is cementing Hull as the number one destination for creative tourists in the UK and Northern Europe.

The UK City of Culture is a title awarded once every four years, highlighting one location in the UK and promoting arts and culture as a means of celebration and regeneration. Using culture and creativity at the heart of its programming, Hull 2017 has worked with partners in Hull City Council and Visit Hull & East Yorkshire and over 80 other partners to deliver a yearlong programme of engaging and inspiring culture for residents and visitors alike. Engaging with local, national and international artists many events have been the first of their kind in Hull and has challenged people’s perception of Hull for example working with artist Spencer Tunick where more than 3,200 people stripped off and donned blue body paint last July to take part in ‘Sea of Hull’.

The other most successful events include:
Made in Hull: a large-scale projections and illumination onto buildings and the historic skyline, moving images and live performance, to tell the story of the last 70 years of the city’s life over the first seven nights of 2017 which attracted over 342,000 visits to the city
The Turner Prize:  one of the world’s most renowned art prizes is taking place in Hull in 2017 with the winner announced in the city in December.
Blade and the Look Up programme: conceived by artist Nayan Kulkarni, Blade opened the Look Up programme of temporary artworks created for the city’s public spaces and places. It uses one of the first B75 rotor blades made in Hull and changes its status to that of a readymade artwork. At 75 metres it is the world’s largest, handmade fibreglass component – cast as a single element. Of the 1.1m people passing through Queen Victoria Square during the Blade installation, over 420,000 people interacted with the artwork. Over half (50.5%) stated that Blade was the main thing that influenced their visit to the city centre that day, and 46.2% would not have come to Hull City Centre on the day they visited Blade, if the installation had not been there
Theatre programme includes the Hypocrite a co-production between local theatre Hull Truck Theatre and the Royal Shakespeare Company received five stars and 38% of bookers were new bookers to Hull Truck Theatre.

Hull UK City of Culture 2017: Looking Back

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