Last February 23rd, the Creative Tourism Network® had the honor to speak within the European Cities Marketing Spring Conference held in Reykjavik.
Under the theme “Hack the City“, the hundreds of DMO attending the event was challenged to “a change of mindset and tools to stimulate and facilitate urban development and innovation in the visitor economy”.
The Creative Tourism appeared thus as a solution for DMO’s to both seduce the new generation of travelers and create a value chain for the territories, independently of the destination’s features.
The delagates present at the session felt inspired by these sustainable model of development and promotion.
Our congratulations go to the co-organizers of such high-level and at the same time, friendly event!
The European Cities Marketing association, and the Icelandic host organizations, Visit Reykjavik and Visit Iceland created the best frame to offer relevant contents as well as a dynamic and interactive format, without forgetting their so kind attention!
Many thanks again to you all and congratulations for such a great job!